Retailer Responses to Shopping Cart Reports

In conducting our investigation, we wanted to be sure to offer the retailer perspective on shopping cart safety. Retailers are the primary place where parents and children encounter shopping carts, and where accidents and falls happen. We contacted a wide variety of retailers with a series of questions, as well as the results of our findings if our investigators visited one of their stores. We made sure to contact all stores that had at least 2 our of 5 carts unsafe.

In some cases, retailers’ public relations departments did not respond at all. In other cases, retailers only addressed carts at the store when an Investigative Mommy Blogger visited and did not address the issue of carts chain-wide at all. In many cases, they responded but did not address each question we sent. Here are those responses. If you are a retailer who would like to add a response, please comment below, state your name and title, company name, and your response.

Store: Toys ‘R Us
Spokesperson: Bob Friedland
“Safety is at the heart of our brand and has always been our highest priority. We took this opportunity to reinspect the carts found in Toys ‘R Us Asheville, and the store made repairs to the affected carts.”
Store: Target
Spokesperson:
Stacey Arezzo
“We replace our carts on an as-needed basis. Team members are trained to recognize when carts need replacement and take appropriate actions to get new carts in the stores that meet our safety guidelines. The safety of our team members and guests is our top priority, so we take all matters such as this very seriously.”
Store: Wal-Mart
Spokesperson: Dan Fogleman
“I want to thank you for bringing this to our attention. It is our policy and practice to have the safety belts in place and in good condition for our customers when they shop our stores. We apologize that we fell short of that expectation in these instances.”
Michael’s Michael’s public relations officials did not respond to repeated inquiries.
Best Buy Best Buy public relations officials did not respond to repeated inquiries.
Goodwill Quesrion: How often are they replaced?

Answer: Several factors affect the initiative to replace the cart: 1) damage, 2) usability, 3) sales and 3) theft

  • Damage sustained to the cart can be a number of things: vehicles striking the carts, customer misuse, and employee wear and tear as they are used to haul bulk items such as fixtures. When employees use the shopping cart to haul bulk items they cause broken spokes or wire to protrude thus exposing a safety hazard.
  • Usability – wheels are usually the first to go with the other working parts secondary. Some old rustic looking carts have been seen in some goodwill’s.
  • Sales – Studies by Britt Beemer of the American Research group show that customers with shopping carts will buy an average of 7.2 items compared with only 6.1 items purchased by customers without shopping carts. In addition, the uses of shopping carts will double the sales of hard to carry bulky items. Some Goodwill’s don’t replace damage, lost or stolen carts due to expense.

The decision to replace/remove or maintain the cart is a two fold answer: 1) should be done when LPS is conducting a “required” quarterly safety inspection when the above mentioned situations are noted (Checking for damaged wheels, handles, wire frame and missing or broken child restraint straps) 2) immediately replace/remove the cart when damaged. At times, minor expensed mechanical maintenance of the cart can be used as an alternative to replace; such in the case of broken wheels.

* Are the staff trained in cart safety?

+ Part of OSHA’s required regulation is to ensure a safe and secure environment in which to work and shop. The training should consist of 1) proper handling of a shopping cart, 2) part of an employee’s responsibility is to check for safety hazardous such as damaged carts, 3) horse play within the sales floor by customers/children, 4) stray shopping cart in the parking lot that may cause damage to a vehicle, etc.
+ Effective hazard management includes the following: a) Keeping adequate records of accidents and near misses; b) consulting with employees; c) observation of the way tasks are performed in the use and care of the cart; and d) investigating accidents to determine the cause(s).

* What steps are taken and what is the protocol for individual store managers who see carts and/or their straps are becoming unusable?

It’s not just the responsibility of the store manager – every employee should be trained to spot check and replace immediately or when there is an accident involving a customer. This has become a huge liability for retailers. If quarterly LPS inspections, employee awareness and management spot checks are conducted; there shouldn’t be any reason to have broken or missing straps.

* Is there a regular schedule that simply applies to all stores when it comes to cart and/’or cart strap replacement?

See aforementioned answers.

* Does Goodwill ever receive complaints about shopping cart issues? If so, how are those handled? Have there been any issues with injuries related to shopping carts?

In regard to Goodwill, we haven’t heard of such complaints. However, this is a problematic issue within the retail industry. That is why a majority of retailers and shopping centers owners have invoked the “Not responsible for damage to vehicle or personal injury caused by shopping carts” signs displayed in parking lots. If a complaint is filed a “member of management” should address the issue immediately. The manager should document the incident and advise the complainant that the matter will be forwarded to the insurance company for proper handling. If the situation or incident is of serious injury, the employee/management should handle the situation immediately by contacting emergency medical assistance. We want to make sure that we offer a safe culture for both customers and employees.

* What is the procedure and training for handling incidents in which a child is injured in a shopping cart?

1. Related injuries to children are common and can result in severe injury or even death. Most injuries result from falls or tip-over to the head and neck. According to the Academic Pediatric Association, injuries to children involving shopping carts usually occur with children younger than 5 years old.
2. Incidents involving children should be handled immediately and with the utmost care for the health and safety of the child(ren) by any employee within the store. Ultimately, a member of management should be the one to handle the entire situation. The customer should be given a point of reference to follow up on the child’s welfare within the next 24 hours to ensure health and safety. Future legal ramifications can be prevented when a store shows empathy and precaution.
3. All employees should be trained to be on the look out for the following situations to ensure the safety of children: a) children should not be left alone or unattended in a shopping cart, b) be allowed to stand up in a cart, c) be transported in the basket area, or ride on the outside of the cart, and d) no horseplay should be allowed.
4. Documentation as noted above should be maintained.
5. Signs should be provided in public places, such as entrance/exits to warn of the potential risks associated with the use of the shopping cart. Shopping carts should provide instructions within the seating area to show the proper use of securing the child in the cart along with the other warnings mentioned in number 3, and proper use of the cart.

Store: Albertsons * How often are they replaced? Shopping carts are replaced as needed
* Does Albertson’s corporate headquarters ever receive complaints about shopping cart issues? If so, how are those handled? Have there been any issues with injuries related to shopping carts? Our Customer Service department does not have any complaints on file and haven’t seen any complaints as far back as they can remember
Store: Pharma Plus * How often are they replaced? - Shopping carts are issued upon store opening and then orders are placed for maintenance and/or replacement based on store request i.e. upon having them stolen or broken.
* Do the stores by carts with our without child safety straps typically? - Yes, all shopping carts at Rexall should have safety straps. We have verified with our vendor to ensure that all shopping carts at our stores contain safety straps.
* Are the staff trained in cart safety? - We do not offer staff with shopping cart strap safety training.
* What steps are taken and what is the protocol for individual store managers who see carts and/or their straps are becoming unusable? Store managers contact head office if they require new carts.
* Is there a regular schedule that simply applies to all stores when it comes to cart and/’or cart strap replacement? Carts are replaced/repaired on an as needed basis
Store: Lowe’s Lowe’s responded that they would provide the answers, but did not do so.
Store: IGA We did not receive a response to our questions.





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